One
of the tenets of successful change management training and consulting involves
creating a compelling story.
This
is the first step in communicating the need for change and in persuading the
workforce to commit to the effort. However, the kind of story that would
persuade one work group in the organization might not at all be the story that
convinces another. The key is to ensure the message targets all in the organization.
- First, be sure that your message is not directed only to leaders, but also to followers. An effective story for change should appeal on a variety of levels…the benefits to society in general, as well to customers, the organization, working teams and individual employees.
- Invite employees to write their own story for change. When they help construct the rationale for change, they are much more committed to the outcome.
- Balance the story’s approach emphasizing not only what’s wrong with the status quo but also what will be “right” once the change initiative has been successful.
